Since Virtual Reality (and other Immersive technologies i.e. Augmented Reality, Mixed Reality – VR/AR and MR) came down from seeming obscurity to the flaming tech hype train some are asking themselves, is this for real or a gimmick. We have been excited by 3D TV back in the day. It’s not that far ago even. …
Virtual Reality has been a hot trend this year. But even though we are finally overcoming the lack of quality content, we are still completely green at it. The companies that can afford to create amazing VR experiences are the ones with large budgets and a pool of expert developers. Big VR projects are extremely …
Journalism hasn’t changed much throughout the years — all until VR (Virtual Reality) stepped into the game. In traditional journalism, an event happens you pick up your notebook, slam the doors down in your media van, and rush to the place of the scene. You talk to witnesses, conduct a few interviews, and check the surroundings. …
All of a sudden we keep seeing 360-degree videos on YouTube and Facebook walls. Does that mean you need to invest in 360 videos and generate some sweet positive ROI? As a marketer, you are probably constantly thinking about how can you surprise your audience. Since VR, AR (Pokemon kind of), and 360˚ is a hot topic, …
Virtual Reality has been getting slow but steady traction over the years. When Oculus Rift first introduced a new dimension of media, some enthusiasts were entertained. However, it still seemed far away. In 2013, you could buy yourself Oculus developer kit. John Carmack, co-creator of Doom, joined the Oculus VR project. Things started to look …
Virtual Reality and 360 are coming and like any medium out there you will need to find a way to measure its performance. Analytics are important in every Industry. VR is not going to be an exception! There are more VR headsets being distributed – from high-end (HTC Vive, Rift), Medium (GearVR) and low-end (Google Cardboard, ViarBox). …
Virtual Reality Analytics – Why do you need them and how will you use them? Read More »