More and more companies are now exploring new methods to target the Millennial and Gen Z generations. Many of these younger consumers have entered the workforce and have become more financially independent instead of having to rely on their parents.
Just like with any other generation, Millennials and Zoomers need their own approach. One such solution that businesses can take advantage of is that of VR (Virtual Reality). Hence, here’s everything you need to know about why VR is the perfect way to win Millennials and modern student consumers.
#1 A New Target Audience
Without a doubt, Millennial and Gen Z consumers can be considered a new target audience to some extent. It is generally accepted that Millennials were born between the early 1980s and late 1990s while Zoomers were born between the late 1990s and early 2010s. This means that the oldest of these groups are forty while the youngest are under ten years old.
On one hand, some Millennials and Zoomers are already in the workforce while others are still in school. Nevertheless, all of them grew up during a digitalized world to some extent. This is precisely what sets Millennials and Zoomers apart from previous generations – and that’s what companies need to remember when targeting these consumers.
#2 True Digital Natives
As mentioned above, Millennials and Zoomers are different from one another. The primary difference is that the Gen Z generation consists of true “digital natives”, a title that refers to the way this generation is proficient with technology.
Mariam Dowling, an expert from an essay writing service reviews site, says, “Gen Z was born into a world where cell phones, computers, and then smartphones were commonplace. This is why they are so much more accepting of new technologies like VR. They are ready to learn about new tech and integrate it into their lives.”
#3 Increasingly Aware
Because of their ease with using technology, both Millennials and Zoomers are more aware than ever about the world around them. They are both socially and culturally open and accepting, connecting with like-minded people from all over the world regardless of each other’s backgrounds.
This is precisely why VR can be so effective for engaging these younger consumers. VR creates opportunities for Millennials and Zoomers to become even more connected and aware. For example, someone living in a remote village can easily go on a virtual tour to visit a city on the other side of the planet. Though it is one example, it is quite a telling one considering just how popular such virtual tours have already become.
In addition to being socially and culturally aware, younger generations are more community-oriented. They want to connect with others, even if it means reaching out to people that live on a different continent. Thanks to the power of the Internet, finding like-minded people has become much easier – and that’s exactly why Millennials and Zoomers love it so much.
Jaime Bravo, an expert from the custom writing reviews site Supreme Dissertations, explains, “Millennials and Zoomers want to follow brands that have some kind of meaning behind or a purpose in society. They want to be a part of a community. VR can help brands create unique experiences that easily deliver their message to their audience. These virtual experiences are perfect for storytelling which, in turn, enables brands to create a sense of community.”
#5 Seeking Intimacy
Another element younger consumers crave is intimacy – and VR can provide that intimacy. At its core, VR is meant to bring to life the wildest creations of imagination. However, these creations are often experienced individually. When someone immerses themselves into a VR experience, the outside world seemingly disappears which creates that kind of intimacy.
Likewise, the intimate aspect of VR can also help brands promote their own story and create the aforementioned sense of community. It all works together to further engage with younger consumers who want to have such unique and personal experiences with brands. Because of their awareness, Millennials and Zoomers are often critical of big corporations which is yet another reason why brands need to aim to connect with these consumers more intimately.
In addition to all of the above, Millennials and Zoomers are experience-driven. It’s not enough to offer a good product for a good price. Brands have to think about the emotions and feelings consumers will have with these products as well as with the brands themselves. What about VR? It goes without saying that this technology is perfect for creating experiences.
Billie Conrad, an expert from the best essay writing service reviews site, puts it this way, “Millennials and Zoomers love having new experiences. They are aware of everything the world has to offer and want to experience these things. VR is by far one of the best technologies brands can use to offer such experiences in many different ways.”
#7 Free Publicity
Last but not least, it’s important to consider one more aspect of targeting Millennials and Zoomers – and that is the power of word-of-mouth marketing. Because these younger consumers are connected and active on social media unlike any other segment of the population, they are perfect for getting free publicity through word of mouth.
Many brands now want to create content that can go viral online which is exactly what VR technologies can create. If you can produce VR content that goes viral, you will be able to increase brand awareness, improve brand recognition, find new customers, and so on.
To sum up, targeting younger consumers with the help of VR technologies is definitely an effective technique when used correctly. Keep track of the latest news in the field, learn more about VR, and start implementing this technology into your own marketing strategy to reach Millennials and Zoomers.