Technology

360 Video – Should you go for it?

Vecer and NK MAribor Title VR Screen

All of a sudden we keep seeing 360-degree videos on YouTube and Facebook walls. Does that mean you need to invest in 360 videos and generate some sweet positive ROI? As a marketer, you are probably constantly thinking about how can you surprise your audience. Since VR, AR (Pokemon kind of), and 360˚ is a hot topic, […]

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Virtual Reality Analytics – Why do you need them and how will you use them?

Virtual Reality and 360 are coming and like any medium out there you will need to find a way to measure its performance. Analytics are important in every Industry. VR is not going to be an exception! There are more VR headsets being distributed – from high-end (HTC Vive, Rift), Medium (GearVR) and low-end (Google Cardboard, ViarBox).

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