Ever since 2015, the number of people who were acquainted with virtual reality has been on a steady rise. Some research suggests that in 2018, as much as 78% of people were familiar with VR. That’s why the smartest of business owners have recognized an opportunity to incorporate virtual reality into their regular marketing strategies. Today, implementing virtual reality marketing into your business isn’t a part of the future – it’s the present. Bear in mind that you can use VR to improve customer experience in more ways than one. VR marketing is simply one of the many tools businesses can resort to when trying to connect with their audience and raise brand awareness.
Virtual reality marketing – what is it, and who is it for?
If you are reading this as an average person who isn’t involved in marketing and virtual reality, you might not know how to define VR marketing. Nevertheless, you have most likely used it at some point in your life without realizing it. Take Instagram as an example. This social media platform includes VR Instagram filters where objects are overlaid onto the camera view.
Virtual reality marketing usually appeals to your visualization, although it can offer a multi-sensory experience. That really depends on the device that you are using. However, some types of VR marketing would require a headset for a complete experience. That’s why companies usually turn to one of the most popular types of VR – AR or augmented reality.
The reason why AR is the most widely used type of virtual reality is simple – it’s more accessible to your potential customers. It’s also much easier and a lot less expensive for companies to implement, as all the people need are their phones and/or desktop computers.
VR and AR are two significant terms in today’s world, but there’s also one more term you have most likely heard of – AI (artificial intelligence). It’s safe to say that AI plays an important role as well, as it has become a staple in numerous digital marketing strategies. There are multiple AI functions, such as improving customer service chatbots and personalizing communication with potential customers.
Who benefits from VR marketing?
While it’s true that VR is primarily employed in the entertainment industry, many industries can profit from VR. Lately, VR has become huge in the field of human education, military, and human resources. That being said, it can’t be denied that some industries seem to benefit the most from VR marketing. If you are a woman, then chances are you know what we are talking about – or you will in a few seconds.
The best uses for virtual reality marketing
Bear in mind that there are many different possible uses for VR marketing. Pointing to just one and naming it the best use for VR would be impossible. That’s why we’ll do something better – we’ll give you a couple of the best uses for VR marketing, all of which will help your customers get a better understanding of your products/ services.
And the best part is the fact that both small and big businesses can use VR. After all, a great VR experience is a plus that companies can earn with potential customers.
Give your future customers a shot at trying out your products and/or services
Have you ever used an app that allowed you to see what your face would look like with a specific type of makeup? Or how would you look if you cut your hair short? Whether you know it or not, you were using AR at that very moment. Many makeup companies have realized the potential behind offering their customers a chance to try out their products virtually.
Of course, virtual reality and reality are two very different things. However, by trying out clothes or makeup products online, you will be much less likely to return your items after an online purchase. With fewer returns and more purchases, it’s easy to see how companies can benefit from virtual reality marketing.
The home improvement niche can also use VR marketing
Like makeup and clothing companies using VR and AR to give their customers a chance to try out their products, this marketing tool can also be used in the home improvement niche. With VR, you can get a realistic image of what your property would look like after all the necessary changes and improvements have been made. Virtual reality lets you see the finished product even before you begin working on home improvements.
Experience new destinations
The ‘Try Before You Fly’ campaign that was created a few years back allowed travel agents to try out and experience certain destinations, all to be able to promote them better to other people. And travel agencies aren’t the only ones that seem to be relying on VR when it comes to the travel niche.
Owners of different accommodations worldwide now have the possibility to let other people experience what the stay at their property will feel like. As you can imagine, this tactic can work wonders for those accommodations that offer a pleasant, welcoming, and comfortable experience. Instead of people arriving at the property to experience it, thanks to VR marketing, they have a chance to do so from the comfort of their homes.
VR marketing – it’s here.
Virtual reality marketing is one of the main tools business owners reach for when looking to give their potential customers a better understanding of their services. We all come in contact with some form of virtual reality on almost a daily basis. If you are a prospective business owner in any niche and/or industry, you will most likely want to use all the benefits that virtual reality has to offer. Otherwise, you would be letting others take over the top industry spot that awaits those companies that keep pace with the latest advancements.